Universitas Islam Malang Conference, Economics, Business, Entrepreneurship & Social Sciences International Conference 2022

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Utilization of Social Media as a Means in Promoting Village Tourism Potential in the Perbata Area
Yohanes Usman

Last modified: 2023-12-13

Abstract


In the fast and easy digital era, of course, it will provide enormous benefits for society if it can be used wisely and responsibly. The use of social media is no stranger to the people of Sebente village. Currently, promoting village potential can be done very easily because most people already use social media. By being aware of the potential that exists in the village, it is also easy to market it via social media. The purpose of this research is to describe the benefits of social media to promote the potential that exists in Sebente village, Teriak sub-district. The research method used is qualitative research. The results of the study indicate that the promotion of the potential of Sebente village, Teriak sub-district, can already be carried out using various social media platforms via. Facebook, Instagram, WhatsApp.

Key word : Social Media, Tourism potential, Promoti

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