Strategic planning is one of the keys needed in the development of the digital creative industry especially in This research aims to determine the right strategy so that the Digital Creative Industries in Balikpapan city that can meet the needs such as Big Data, software as a service (SAAS), e-commerce, and other information technology needed by large and small companies (Non Creative Industries). The variables used in this study include products/services, human resources, promotion, facilities, promotions, distribution channels, competitor and price. One of the methods used for the development of the digital industry is Strength Weakness Opportunity Threat (SWOT) analysis. The result is there are 8 policy strategies that can be implemented by the digital creative industry in improving their business processes. This policy step is based on an analysis of internal factors originating from the digital creative industry in Balikpapan and an analysis of external factors originating from non-creative industries. The formulation of several strategies can later be used by the Balikpapan creative industry in determining the future direction of the company's policies