The main goal of brands or companies is to market their products for profit. One of the product marketing strategies, namely Content Marketing, is expected to foster customer engagement and then create Brand Trust, which will result in Customer Loyalty. This research examines how Content Marketing influences Customer Engagement and Brand Trust as intervening variables at Zalora Indonesia in Yogyakarta. Respondents came from people who live in Yogyakarta with the condition that they have seen content on Zalora, have made transactions at least 2 times and are over 18 years old. Data collection was carried out through questionnaires which were distributed via google form and received 90 respondents. The data that has been collected is tested for validity and reliability tests. All variables are valid and all questionnaires are reliable. The results of the hypothesis test using WarpPLS are as follows: (1) Content marketing has an effect on Customer Engagement; (2) Content marketing affects Brand Trust; (3) Customer Engagement affects Customer Loyalty; and (4) Brand Trust affects Customer Loyalty