Small and Medium Enterprises (MSMEs) are an important element in the economy and are one of the priorities in the national development agenda. The proportion of IMK in the food sector reached 36% of all national IMK, which totaled 4.21 million business units. Foods that are very popular until now are foods that have a sweet taste and various shapes. The purpose of this study is to analyze the feasibility of establishing the "Haviera Foodies" culinary industry. The research method used is descriptive research method. The data collection process was carried out by means of observation, literature study, and interviews with business actors. Aspects observed are environmental aspects, marketing aspects, legal aspects, engineering and technology aspects, HRM aspects, and financial aspects. The results of the study show that Haviera Foodies' financial analysis in calculating the Payback Period (PP) gets a value of 0.422 years or Haviera Foodies will get back the funds invested within 5 months and 4 days..