This study aims to analyze the effect of digital literacy, e-commerce business trends, mobile payments, and income expectations on intention in digital-based entrepreneurship. The population used in this study were students of the Faculty of Economics and Business, Islamic University of Malang. There were 190 respondents in this study. Data were collected through an online survey of respondents intending to engage in digital entrepreneurship. The Partial Least Square (PLS) analysis method was used to test the relationship between independent and dependent variables. The results showed that digital literacy and income expectation significantly influence intention in digital-based entrepreneurship. In contrast, e-commerce business trends and mobile payment do not significantly affect entrepreneurial intention. The findings indicate the need to improve digital literacy and understanding income expectations to encourage entrepreneurial intention. In contrast, e-commerce and mobile payment strategies need to be further evaluated. This research provides important insights for stakeholders in understanding the factors influencing intention in digital-based entrepreneurship. The practical implication of this study is the need to improve digital literacy and provide a better understanding of the income potential in entrepreneurship to encourage the creation of new digital-based entrepreneurs.