Last modified: 2024-01-31
Abstract
This research aims to determine the implementation of the strategy for developing transportation services at PO Dasstro and the suitability between the implementation of the strategy for developing transportation services at PO Dasstro with an Islamic economic perspective. This research uses qualitative data collection techniques, namely observation, interviews, and documentation—data validity using source triangulation. Meanwhile, data analysis uses the Miles & Huberman interactive model, which consists of three activity flows: data reduction, data presentation, and concluding/verification.
The research results show that the strategy for developing transportation services at PO Dasstro that is implemented is 5 (five) things, including tangible by providing a new fleet and complete facilities, reliability by providing services precisely and accurately, responsiveness by providing the facilities needed by customers, assurance with no lies when employees serve consumers and a sense of empathy for customers with an attitude of putting other people's interests before personal interests. Apart from that, the strategy for developing transportation services at PO Dasstro is also based on principles from the Islamic perspective, namely Siddiq, creativity, bravery, confidence, tabligh, and istiqomah. PO Dasstro does this in developing its business to create a sense of satisfaction for customers.
The results of this research can conclude that the Islamic economic perspective has implemented several strategies for developing transportation services at PO Dasstro.
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Keywords: Development Strategy, Transportation Services, Islamic Perspective