Universitas Islam Malang Conference, ECONOMICS, BUSINESS, ENTREPRENEURSHIP & SOCIAL SCIENCES INTERNATIONAL CONFERENCE 2023

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TO CONTINUE OR NOT CONTINUE: ANALYSIS OF FINTECH MOBILE PAYMENT
Abdullah Syakur Novianto, Ratna Tri Hardiningtyas, Nanik Wahyuningtiyas Wahyuningtiyas

Last modified: 2024-02-01

Abstract


Mobile payment is a payment method that allows users to carry out financial transactions via mobile devices. Many digital wallet applications in Indonesia, such as DANA, OVO, and GoPay, can make digital payments. This research examines the influence of perceived usefulness and ease of use on consumer attitude and the influence of consumer attitude on continuance intention among mobile payment users in Indonesia. Primary data was obtained by distributing online questionnaires to mobile payment users. Partial least squares–structural equation modeling (PLS-SEM) is used to test the influence of perceived usefulness and perceived ease of use on consumer attitude and the influence of consumer attitude on continuance intention of mobile payment. The results of this research are that perceived usefulness was found not to affect consumer attitude. Perceived ease of use was found to have a significant positive effect on consumer attitude. Likewise, consumer attitude was found to have a significant positive effect on the continuance intention of mobile payment.

 

Keywords: perceived usefulness, perceived ease of use, consumer attitude, continuance intention, mobile payment

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