This research describes how to analyze the semiotics of advertising Wardah cosmetic products as a digital marketing effort. The advertisement chosen by the author in Wardah cosmetic products, which will be released in April 2023 with the theme “Together is More Meaningful,” uses Roland Barthes’ analytical theory, which contains five analyses in semiotic analysis, namely hermeneutic analysis, semantic analysis, symbolic analysis, pro-arctic analysis, and cultural analysis. The method used is qualitative descriptive, which looks carefully at the storyline in the Wardah advertisement for 60 seconds. Every second contains a message of preaching and lessons in life, which is packaged systematically so that the message can be conveyed well. The results of the research show that Hermeneutic analysis tells the problematic journey of an independent woman who was starting her career by opening a boutique business; because of the Covid-19 pandemic, the business went out of business and finally rose with the support of her friends by innovating and new concepts, business boutiques can bounce back. Semantic analysis shows virtues and inspirations in Wardah’s advertisements: The inspiring journey of an independent woman, donating part of the profits, self-confidence, solid friendship, and sharing goodness through social media. Symbolic analysis is of the da’i, two of whom wear the hijab, and one model does not wear the hijab; this shows that the kindness shown in the Wardah advertisement is not only towards Muslims but all humanity. Proaretic analysis shows that the voice-over arrangement has a long pause, indicating that in the advertisement for marketing Wardah products, they want to convey the moments of kindness, independence, and strength of each woman that Wardah visualizes in each scene; Wardah is one of the points that strengthen the character of each woman, in advertising. Cultural analysis shows cultures of kindness to share, namely, inviting buyers to share and spreading kindness through social media. The dawah message in the Wardah advertisement is as in the Word of Allah in QS. An-Nahl verse 128, QS. An-Nur verse 31, QS. An-Nahl verse 125, QS. Al-Baqarah verse 265.