Purpose: The purpose of this study is to determine the influence of digital marketing (X1) and Islamic branding  (X2) on the purchase decision (Y) of Scarlett's products at the Mukhtar Syafa'at Putri Islamic Boarding School partially and simultaneously. The type of research in this study is quantitative research. The sampling technique uses probability sampling with proportionate stratified random sampling techniques. In sampling, researchers used the Slovin formula and obtained sample results of 75 respondents from a population of 93. The data in this study were analyzed using multiple linear regression. The results of the study were positive and significant: digital marketing (X1) and Islamic branding (X2) on the purchase decision (Y) of Scarlett's products at the Mukhtar Syafa'at Putri Islamic Boarding School partially and simultaneously. The conclusion from the linear regression test analysis of the determination coefficient (R2) results showed a result of 0.765. This shows that all independent variables of digital marketing (X1) and Islamic branding  (X2) have contributed as much as 76.5% to purchasing decisions (Y). In comparison, the remaining 24.5% are influenced by other variables that are not studied.