Purpose: This study aims to investigate the extent to which the effectiveness of the Indonesian Quick Response Code Standard (QRIS) in supporting the increase in the collection of zakat, infaq, and shadaqah (ZIS) funds at Baznas Malang City. Methods: The research used a descriptive qualitative design involving three groups of informants, namely administrators, managers, and muzak or community donors; data analysis: qualitative data analysis was carried out starting from data collection, reduction, presentation, and inference, Results, and discussions: The results showed that overall, the level of effectiveness of collecting ZIS funds through digital QRIS was not optimal. In 2020, the level of effectiveness reached 24%, while in 2021, it still did not reach the expected level of effectiveness, with the title "not effective." Conclusion: Furthermore, it is necessary to increase public understanding through massive and programmed literacy and publications about increasing muzak, or public trust in digital QRIS, to increase public trust and awareness in the future.