Cahyaningrum, Carolina Haslita Intan, Asian Banking Finance and Informatics Institute of Perbanas, Jakarta, Indonesia

• Proceedings of The 1st ICOMSH Volume 1, 2021 - Strengthening Humanity Values through Economic, Social and Legal Development in Society 5.0 Era
  IS STRENGTHENING BRAND IMAGE, PROMOTION AND ELECTRONIC WORD OF MOUTH DURING COVID-19 PANDEMIC EFFECTIVE IN BOOSTING CUSTOMER PURCHASE DECISION?
  Abstract  PDF