In the era of the industrial revolution 4.0 as it is today, the obligation to create students who have strong positive character must always be a priority, even though strict adjustments and supervision are required. The use of the internet has an intense effect on students who must be prepared for effective forms of supervision. One of several solutions that can be done in the world of education is to strengthen character education through digital literacy. More in this discussion, a literature study research is carried out with a philosophical approach to describe and analyze strengthening character education through digital literacy as a strategy towards immersive learning in the 4.0 era. The results of this study indicate that students who can utilize or use digital literacy optimally, can have good character, because they can sort and choose various positive information from a number of literacy media used. Other findings related to the implementation of digital literacy in student character education, can be carried out with various strategies, including strengthening understanding of character values, implementing digital literacy based on character education, understanding various concepts contained in students, as well as conducive classroom management.