Many programs have been developed and organized by the university as well as parties outside the university that help students form community leadership values in themselves, and one of them is through the implementation of the Da’wah Tatbiqi program at the Da’wah and Islamic Management Program, Faculty of Leadership and Management (FKP), Universiti Sains Islam Malaysia (USIM). This paper discusses the efforts to build the leadership values of university students in the context of the community through a special program called Da’wah Tatbiqi which started as a community service project until it was formalized as a course to be taken in the study program. A total of 39 students at the Bachelor's level who have participated in the Da’wah Tatbiqi program were selected to be interviewed either personally (key informant) or in the form of a focus group (focus group) regarding the implementation of the program and its effectiveness in the formation of community leadership values in oneself. The findings of the study are discussed through research themes resulting from each interview using thematic analysis (thematic analysis) with the help of NVivo software.