This article centers on the #NotInMyName movement, initially instigated by a collective of British Muslims in the United Kingdom in September 2014. The movement's primary objectives were to respond to extremist groups and combat online radicalization. The research employs single-case study design and entails Twitter data collection and the analysis of Twitter data (tweets) of which used #NotInMyName hashtag and keywords. The findings of this research contribute to and broaden the ongoing discourse surrounding the involvement of Muslims in socio-political movements particularly in the West. It discerns on the increasing awareness, representations and the call for people to take action of which have significantly informed the utilization of digital media among users participating in the said movement.