Last modified: 2024-03-19
Abstract
Anime and manga are well-known around the world, including in Malaysia. Anime and manga hold a large market share in Japan, but they have also attracted a global audience and become popular mediums for a broad range of genres. At first, this success was limited, but now the imagination of readers has been captured everywhere, spawning a fan base that has been increasing day by day. Anime and manga have nonetheless faced quite a few problems along the way, as they can also be downloaded freely and widely, including among university students nowadays. The purpose of this study is to know the reasons why Faculty of Leadership and Management (FKP) students were interested in watching anime and reading manga and to figure out the impact of anime and manga among Faculty of Leadership and Management (FKP) students. Semistructured interviews were conducted with five informants among FKP students who watch anime and read manga. The data analysis was coded to identify themes. The research findings highlighted that watching anime and reading manga had an impact on the majority of the students' personalities, viewpoints, and attitudes.