Fitriani, Nani, Asian Banking Finance and Informatics Institute of Perbanas, Jakarta, Indonesia
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Proceedings of The 1st ICOMSH Volume 1, 2021 - Strengthening Humanity Values through Economic, Social and Legal Development in Society 5.0 Era
IS STRENGTHENING BRAND IMAGE, PROMOTION AND ELECTRONIC WORD OF MOUTH DURING COVID-19 PANDEMIC EFFECTIVE IN BOOSTING CUSTOMER PURCHASE DECISION?
Abstract
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