General Papers
| Will Risk Tolerance and Motivation Affect The Entrepreneurial Intention of Generation Z? | |
| Noormalita Primandaru |
| THE INFLUENCE OF SOCIAL MEDIA ADVERTISING, INFLUENCER MARKETING, AND ELECTRONIC WORD-OF- MOUTH ON THE PURCHASING DECISION OF AVOSKIN BEAUTY PRODUCTS (Case Study on FEB UNISMA Students) | |
| Tsania Mutamassikah Biddin Nasir, Achmad Agus Priyono, Sulton - Sholehudin |
| The Influence of BTS Brand Ambassadors ON Product Purchasing Decisions at Tokopedia with Electronic Word of Mouth as a moderating variable. For FEB students in the management study program class of 2019 | |
| Noor - Salama, Nuzunul - Rachma, Alfian Budi Primanto |
| THE EFFECT OF CONTENT MARKETING ON CUSTOMER LOYALTY WITH ENGAGEMENT AND BRAND TRUST AS INTERVENING VARIABLES AT ZALORA INDONESIA IN YOGYAKARTA | |
| Susilo - Wardaningsih, Adinda Fitri Rahmadani, Adinda - Permebi, Epi - Susanti |
| Extraction of Annatto (Bixa Orellana), Vine Spinach (Basella Alba), and Dragon Fruit (Hylocereus Undatus) as Ink Product | |
| Elisha Ginne Espiritu, Jenny Mae Orcino, Melody Melody Reyes, Von Carlo Pangilinan |
| BUSINESS FEASIBILITY ANALYSIS OF HAVIERA FOODIES AS MSMEs IN MALANG | |
| Andika Suryo Prayogi, Chevin Dedy Naibaho, Fira Fira Aprilia, Mitra Mitra Erinanda |
| OBSERVATIONS OF BUSINESS FEASIBILITY STUDY OF MSME ES COKLAT LIMA WAKTU | |
| Annisa Ulil Azmi, Baiq Anggia Indriati Utami, Davanda Indrianti Nikita, Egidia Aisyah Elsa Puti |
| FEASIBILITY STUDY ANALYSIS OF "TRILY" JELLY VIEWED BASED ON 6 ASPECTS OF BUSINESS FEASIBILITY STUDY | |
| Adam Achmad Adriansyah, Ajeng Ajeng Pramestyaningrum, Bimasya Bimasya Setiawati, Eva Anistya Andila, Muhammad Ikram Hawari |
| Determinan Minat UMKM di Bangkalan untuk Melakukan Sertifikasi Halal dengan Pendekatan Regresi Logistik | |
| Clarisa Eriyanto Putri, Elfira Maya Adiba, Faizal Faizal Amir |
| Cashless Society in the Millennial Generation in a Financial Perspective: A Literature Review | |
| Devika Cherly Putrihadiningrum, Chnthia Eka Violita, Andi Maulana Prabawa |
| TALENT MANAGEMENT PRACTICE, SUSTAINABLE COMPETITIVE ADVANTAGE AND ENGAGEMENT AS A MEDIATOR | |
| Nafia Ilhama Qurratu'aini, Wahyu Eko Pujianto, Nilma Firma Nur Fidia |
